Each bottle of El Tesoro embodies the spirit of our “place” and our people. La Alteña is the heart of our ‘Treasure of Jalisco’. And here, we are a family of artisans committed to making a tequila rich with discovery. A tequila with soul.
La Alteña distillery was created in 1937 by Don Felipe Camarena. He was a visionary man who saw the potential to make a great tequila, up here, in the mineral-rich highlands of Jalisco. Today his grandson, Carlos Camarena, is our Master Distiller.
The Camarena family continues to honor the traditional way Don Felipe made tequila over 80 years ago.
But most importantly, it is the care and dedication of the people at La Alteña that make El Tesoro really special. Our passion and community bond help us make a tequila that we are truly proud of. Together, we craft the Art of Tequila.
As the granddaughter of legendary tequilero Don Felipe Camarena, Jenny found her love of tequila through her family’s history. But she found her love for the business all on her own.
While enjoying a successful career as an architect, Jenny felt the pull of her family’s roots and her connection to tequila and returned to La Alteña to forge her own path. Jenny brings her passion and love for crafting quality tequila to her role as Master of Operations at La Alteña and has quickly become a welcome and vital voice as a woman in the industry. She embodies the heart and soul of El Tesoro tequila.