El Tesoro's®
Community of 
Artisans

El Tesoro’s new Master Distiller, Jenny Camarena, is the youngest of nine children from the legendary Camarena tequila family. Initially trained as an architect, she built a career in design before returning to La Alteña in 2015. Over the past ten years, she has worked across the distillery, ultimately leading as head of operations and gaining deep, practical expertise across every stage of production. As Master Distiller, she oversees the full team of jimadors & distillers who cultivate and harvest La Alteña's estate-grown highland agave, ensuring the quality and consistency that has earned El Tesoro recognition as one of the most awarded tequilas in the world.

Today, Jenny stands as the fourth Master Distiller in La Alteña's history and the first woman to hold the title—a milestone not only for the Camarena family, but for an industry where female leadership at the distillery level remains rare. Jenny's story is a new chapter in leadership grounded in the methods that have always set El Tesoro apart—starting with fully mature highland agave grown in iron-rich red clay to produce a naturally sweeter liquid, gently crushing cooked agave with a traditional tahona stone instead of shredding to build a more complex flavor, and double pot-distilling to proof—no water added, ever, so the agave flavor is never watered down.

Looking ahead, Jenny will continue to build on El Tesoro's legacy of craftsmanship while expanding its reach. The groundbreaking Mundial Collection will grow under her direction, with new editions on the horizon. Her focus is clear: protect the traditions that make El Tesoro rare and bring that craftsmanship to more people around the world.